LOADING
Photo Title 1
Latest Blog
How to Create Effective SEM (AdWords) Campaigns » 7 steps to creating effective AdWords campaigns To ensure that money spent on AdWords delivers expected results, we recommend following 7 steps.
Video: Let's take back the Internet! » In this powerful talk from TEDGlobal, Rebecca MacKinnon describes the expanding struggle for freedom and control in cyberspace, and asks: How do we design the next phase of the Internet with accountability and freedom at its core, rather than control? She believes the internet is headed for a "Magna Carta" moment when citizens around the world demand that their governments protect free speech and their right to connection.
New opportunities with future new Top Level Domain... » One of the biggest changes to the Internet domain name system is coming. On June 20, the governing body for Internet domain names, ICANN, approved the final rules to allow organisations to register their own name at the top of the Internet name hierarchy. So as well as .com or .com.au, in future you’ll likely see .shop, .bank, .hotel as well as company brands like .canon, .deloitte or .hitachi. Organisations may register keywords that relate to their products, such as .camera or .printer. Cities are considering their own Internet name - for example .sydney or .london.
How to Reduce eCommerce Bounce Rate » So you’ve spent thousands of dollars building an ecommerce website, submitted your site to all the major search engines, created some interesting content, populated your online store with your products and services and started promoting your site on the big, popular social networking sites.  You’re getting plenty of traffic and you’ve got some products you’re sure people will love if only they’d give them a chance.  Just one problem - no one’s actually buying what you’re trying to sell. So what’s the problem?  If you’re happy with your traffic numbers but not so happy w...
Video: Artfully visualizing our humanity » Artist Aaron Koblin takes vast amounts of data - and at times vast numbers of people - and weaves them into stunning visualizations. From elegant lines tracing airline flights to landscapes of cell phone data, from a Johnny Cash video assembled from crowd-sourced drawings to the "Wilderness Downtown" video that customizes for the user, his works brilliantly explore how modern technology can make us more human.
Video: Beware online "filter bubbles" » As web companies strive to tailor their services (including news and search results) to our personal tastes, there's a dangerous unintended consequence: We get trapped in a "filter bubble" and don't get exposed to information that could challenge or broaden our worldview. Eli Pariser argues powerfully that this will ultimately prove to be bad for us and bad for democracy.
OXFAM Trailwalker 2011 in Pictures » Our team (Team 225, "The Walkmans") successfully completed the OXFAM Trailwalker, a 100 km walk for charity, in just under 34hrs. Here's the event in pictures: Donate Now! - donations close soon ... help us make a difference to those in need! (It's also tax deductible, so no excuses!)
Support Our Walk for OXFAM! » This year, the Prodigy Web Services team (Team 225, "The Walkmans") decided to undertake the OXFAM Trailwalker, a 100 km walk for charity spread across two gruelling days beginning 1st April 2011. We've been training hard and look forward to the sweat, pain and glorious adulation that awaits us! :-D Donate Now! - support us with your donation, big or small ... will make a difference to those in need! (It's also tax deductible, so no excuses!) The Walkmans Team Message: We are fortunate to have any sort of opportunity in our lifetimes. Every human without discrimination of creed, col...
Visualising Your Website as a Sales Funnel » Every website must have a clear purpose - whether to generate sales / donations, leads, or both. Run your conversion ratios through the sales funnel (see below). How many website visitors will it take to close to one sale? How much does it cost you on average? Do you have a clear strategy to convert these leads into qualified sales, and the right tools to support your business' operations? Your prospects and customers will have little patience for a homepage that is cluttered, contains excessive movement, and doesn't address the basic "who, what how" questions. Here's a brief run down on how ...
Video: Ze Frank's Web Playroom » Hi there, I just wanted to share this inspirational video from the amazing TED website. About this video On the web, a new "Friend" may be just a click away, but true connection is harder to find and express. Ze Frank presents a medley of zany Internet toys that require deep participation - and reward it with something more nourishing. You're invited, if you promise you'll share.
Print E-mail
Portfolio:
  • Featured Work
  • Testimonials

Prodigy helps clients leverage web technologies to build stronger relationships with their customers, realise greater efficiencies and increase profitability.

lifestylesmiles-thumb

Lifestyle Smiles

Prodigy created a user friendly and attractive website for a dental surgery. Prodigy worked closely with the client to realise their vision.

Launch Website

 

  • Content Management System (CMS)
  • Search Engine Optimisation (SEO)
  • Search Media Marketing (SMM)
  • Online Forms
mealdish-thumb

MealDish

MealDish is an innovative and easy-to-use online meal planning service. Prodigy partnered closely to ensure the service would exceed market expectations. Prodigy is responsible for all technical documentation and design including innovative new algorithm (patent pending) and systems architecture.

Launch Website

 

  • Custom Application Development
  • Search Engine Optimisation (SEO)
  • Online Forms
  • Usability Testing
  • Commercialisation
baysidegroup-thumb

Bayside Group

Prodigy created a highly functional corporate website for a large professional services company, that wanted a clean, professional and easy to operate website solution.

Launch Website

 

  • Content Management System (CMS)
  • Search Engine Optimisation (SEO)
  • e-Newsletters
baysidebrands-thumb

Bayside Group Recruitment Brands

Prodigy created a total of six websites (CozWine, TechStaff, Baytech, Bridge Consulting, Austra Health, and Bayside Personnel) using open source content management system (CMS), and migrated these to the client's in-house servers to reduce long-term running costs and provide greater control over online marketing.

Launch CozWine Website
Launch TechStaff Website
Launch Baytech Website
Launch Bridge Consulting Website
Launch Austra Health Website
Launch Bayside Personnel Website

 

  • Content Management System (CMS)
  • Search Engine Optimisation (SEO)
  • Online Forms
  • AdLogic Job System integration
  • JXT Job Board integration
epi-thumb

Enterprise Property Solutions

Prodigy created a highly functional, multi-lingual website for a real estate company, that wanted to target both local and overseas property investors and manage their website with optimal workflow.

View Case Study or Launch Website

 

  • Content Management System (CMS)
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • e-Newsletters
  • IT Solutions & Systems Administration
ninewire-thumb

NineWire

Prodigy created a contemporary and user-friendly website for an IT consulting company, that wanted to launch their website on a strict budget without compromising quality or features.

View Case Study or Launch Website

 

  • Content Management System (CMS)
  • Search Engine Optimisation (SEO)
  • e-Newsletters
  • IT Consulting solutions
buckley-thumb

Buckley Heights Developments

Prodigy created a highly-functional website management platform for a real estate developer, that wanted a system to manage their online promotion strategies in-house and show-case their projects.

Launch Website

 

  • Content Management System (CMS)
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • e-Newsletters
bug-thumb

BUG® Services

Prodigy developed a user-friendly and search-optimised website for an IT start-up company, that wanted to promote their product and attract new customers through social media.

Launch Website

 

  • Content Management System (CMS)
  • Search Engine Optimisation (SEO)
  • Social Media Optimisation (SMO)
  • Online Security
ptools-thumb

Power Tool Specialists

Prodigy created a highly functional and accessible e-commerce presence for one of Victoria's leading power tool retailers, that wanted to jump-start their online operation to the top of Google search engine.

Launch Website

 

  • Content Management System (CMS)
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • e-Newsletters
  • Online Security
  • IT Consulting solutions
outdoors-thumb

Outdoors Online Australia

Prodigy created a highly optimised and stream-lined e-commerce presence for an outdoor retailer. The website is now one of Australia'a fastest-growing outdoor retailer and number one online retailer of swags and camping gear.

Launch Website

 

  • Content Management System (CMS)
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • e-Newsletters
  • Online Security
  • IT Consulting solutions
  • Joint Venture Partner
mosa-thumb

Mail Order Software Australia

Prodigy created a highly optimised and stream-lined e-commerce presence for one of Australia's leading computer software retailers, that wanted a cost-effective and highly-optimised shopping cart solution capable of handling thousands of products.

Launch Website

 

  • Content Management System (CMS)
  • Search Engine Optimisation (SEO)
  • e-Newsletters
  • Online Security
borsari-thumb

Borsari Cycles

Prodigy created a highly optimised and user-friendly e-commerce presence for one of Australia's oldest bicycle retailers, that wanted to sell online but lacked the "tech savvy know-how" to do so.

Launch Website

 

  • Content Management System (CMS)
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • IT Consulting solutions
  • Online Security
ivisionlabs-thumb

iVision Labs

Prodigy created a highly functional and user-friendly e-commerce website for a specialist security systems vendor, that wanted an effective online presence.

Launch Website

 

  • Content Management System (CMS)
  • S earch Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • IT Consulting solutions
  • Online Security

Over the past 10 years Prodigy has developed mutually sustainable relationships with many clients, from retail champions to funky start ups.

 

"It was Prodigy’s initiative to provide solutions at the initial discussion and desire to have a long standing business relationship with Bayside Group that won them our business. To date, working with Alex has been wonderfully refreshing when compared to past dealings with other web developers. He is proactive, reactive and well educated which in turn allows us to trust his judgement when it comes to decision making."

- L. Plafadellis, Group Marketing Manager, Bayside Group

"Prodigy delivered a quality web-site. We asked a lot and they gave a lot. We look forward to tuning our IT/web strategy with Prodigy."

- T. Laurie, Director, BUG Services

"The website's selling features are excellent - I added over one thousand products within the first week! My first order came in quicker than I expected and you wouldn't believe it was from the Netherlands! Your search optimisation and marketing service and practical advice catapaulted our website to first page position on Google, Live and Yahoo search engines - we outrank Rays Outdoors!"

- T. Dobran, General Manager, Outdoors Online Australia

"Alex, we thank you and your team for a highly professional job on our new website. Given the many complexities involved with establishing an online business, you made it easy and I would easily recommend your services to my associates."

- W. Ho, Director, Perfumelicious Enterprises

"Dear Alex, Tertiary Scholarship Fund Inc is a non-profit organisation that recognises and supports students completing their tertiary studies. I appreciate the time you took to explain everything including how to operate the website. Our Committee is grateful for the work that you've done, both the new logo and website designs exceeded our expectations."

- W. Lam, Committee Member, Tertiary Scholarship Funds Inc

"The new website is perfect for our needs, while we grew our business in Melbourne, Shanghai and Beijing. We will certainly contact you fors future services. Xie Xie!"

- I. Cheng, Director, Fei Tian International Investments

 

© Copyright 2001-2011. ABN 41 179 507 916. All Rights Reserved.

Web Strategy, Design, Development, Marketing, IT Solutions in Melbourne Australia.

A: 175 Waterdale Rd, Ivanhoe VIC 3079

T: 1300 266 062 (Australia-wide) or +613 9029 5015 (International)

F: +613 9029 5015

Share us on the socialShare or bookmark us

Join our LinkedIn pageFollow us on LinkedIn

Follow our RSS Blog FeedFollow our RSS Feed (Blog)