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How to Create Effective SEM (AdWords) Campaigns » 7 steps to creating effective AdWords campaigns To ensure that money spent on AdWords delivers expected results, we recommend following 7 steps.
Video: Let's take back the Internet! » In this powerful talk from TEDGlobal, Rebecca MacKinnon describes the expanding struggle for freedom and control in cyberspace, and asks: How do we design the next phase of the Internet with accountability and freedom at its core, rather than control? She believes the internet is headed for a "Magna Carta" moment when citizens around the world demand that their governments protect free speech and their right to connection.
New opportunities with future new Top Level Domain... » One of the biggest changes to the Internet domain name system is coming. On June 20, the governing body for Internet domain names, ICANN, approved the final rules to allow organisations to register their own name at the top of the Internet name hierarchy. So as well as .com or .com.au, in future you’ll likely see .shop, .bank, .hotel as well as company brands like .canon, .deloitte or .hitachi. Organisations may register keywords that relate to their products, such as .camera or .printer. Cities are considering their own Internet name - for example .sydney or .london.
How to Reduce eCommerce Bounce Rate » So you’ve spent thousands of dollars building an ecommerce website, submitted your site to all the major search engines, created some interesting content, populated your online store with your products and services and started promoting your site on the big, popular social networking sites.  You’re getting plenty of traffic and you’ve got some products you’re sure people will love if only they’d give them a chance.  Just one problem - no one’s actually buying what you’re trying to sell. So what’s the problem?  If you’re happy with your traffic numbers but not so happy w...
Video: Artfully visualizing our humanity » Artist Aaron Koblin takes vast amounts of data - and at times vast numbers of people - and weaves them into stunning visualizations. From elegant lines tracing airline flights to landscapes of cell phone data, from a Johnny Cash video assembled from crowd-sourced drawings to the "Wilderness Downtown" video that customizes for the user, his works brilliantly explore how modern technology can make us more human.
Video: Beware online "filter bubbles" » As web companies strive to tailor their services (including news and search results) to our personal tastes, there's a dangerous unintended consequence: We get trapped in a "filter bubble" and don't get exposed to information that could challenge or broaden our worldview. Eli Pariser argues powerfully that this will ultimately prove to be bad for us and bad for democracy.
OXFAM Trailwalker 2011 in Pictures » Our team (Team 225, "The Walkmans") successfully completed the OXFAM Trailwalker, a 100 km walk for charity, in just under 34hrs. Here's the event in pictures: Donate Now! - donations close soon ... help us make a difference to those in need! (It's also tax deductible, so no excuses!)
Support Our Walk for OXFAM! » This year, the Prodigy Web Services team (Team 225, "The Walkmans") decided to undertake the OXFAM Trailwalker, a 100 km walk for charity spread across two gruelling days beginning 1st April 2011. We've been training hard and look forward to the sweat, pain and glorious adulation that awaits us! :-D Donate Now! - support us with your donation, big or small ... will make a difference to those in need! (It's also tax deductible, so no excuses!) The Walkmans Team Message: We are fortunate to have any sort of opportunity in our lifetimes. Every human without discrimination of creed, col...
Visualising Your Website as a Sales Funnel » Every website must have a clear purpose - whether to generate sales / donations, leads, or both. Run your conversion ratios through the sales funnel (see below). How many website visitors will it take to close to one sale? How much does it cost you on average? Do you have a clear strategy to convert these leads into qualified sales, and the right tools to support your business' operations? Your prospects and customers will have little patience for a homepage that is cluttered, contains excessive movement, and doesn't address the basic "who, what how" questions. Here's a brief run down on how ...
Video: Ze Frank's Web Playroom » Hi there, I just wanted to share this inspirational video from the amazing TED website. About this video On the web, a new "Friend" may be just a click away, but true connection is harder to find and express. Ze Frank presents a medley of zany Internet toys that require deep participation - and reward it with something more nourishing. You're invited, if you promise you'll share.
OXFAM Trailwalker 2011 in Pictures Print E-mail

Our team (Team 225, "The Walkmans") successfully completed the OXFAM Trailwalker, a 100 km walk for charity, in just under 34hrs. Here's the event in pictures:

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Donate Now! - donations close soon ... help us make a difference to those in need! (It's also tax deductible, so no excuses!)


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