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Video: The Future Internet - Service Web 3.0 » The Future Internet, an initiative driven by the European Union, has become a prime research focus of STI International and the Service Web 3.0 project. In order to explain, promote, and attract new contributors, we created a video to be viewed by stakeholders, who may be non-experts, in a new generation Internet. The video outlines the basic themes of the European Union's Future Internet initiative. These include: an Internet of Services, where services are ubiquitous; an Internet of Things where in principle every physical object becomes an online addressable resource; a Mobile Internet wher...
Google Announces Changes to its Search Ranking Alg... » Hot off the press, Google recently announced changes to its Search Ranking Algorithm, code named "Penguin". While they haven't specifically mentioned what the changes entail, however Google made it pretty clear that it’s about targeting those violating its quality guidelines. Here’s an exact quote from the announcement: In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. There was - and frankly, still is - a lot of speculation about how to ...
How to Create Effective SEM (AdWords) Campaigns » 7 steps to creating effective AdWords campaigns To ensure that money spent on AdWords delivers expected results, we recommend following 7 steps.
Video: Let's take back the Internet! » In this powerful talk from TEDGlobal, Rebecca MacKinnon describes the expanding struggle for freedom and control in cyberspace, and asks: How do we design the next phase of the Internet with accountability and freedom at its core, rather than control? She believes the internet is headed for a "Magna Carta" moment when citizens around the world demand that their governments protect free speech and their right to connection.
New opportunities with future new Top Level Domain... » One of the biggest changes to the Internet domain name system is coming. On June 20, the governing body for Internet domain names, ICANN, approved the final rules to allow organisations to register their own name at the top of the Internet name hierarchy. So as well as .com or .com.au, in future you’ll likely see .shop, .bank, .hotel as well as company brands like .canon, .deloitte or .hitachi. Organisations may register keywords that relate to their products, such as .camera or .printer. Cities are considering their own Internet name - for example .sydney or .london.
How to Reduce eCommerce Bounce Rate » So you’ve spent thousands of dollars building an ecommerce website, submitted your site to all the major search engines, created some interesting content, populated your online store with your products and services and started promoting your site on the big, popular social networking sites.  You’re getting plenty of traffic and you’ve got some products you’re sure people will love if only they’d give them a chance.  Just one problem - no one’s actually buying what you’re trying to sell. So what’s the problem?  If you’re happy with your traffic numbers but not so happy w...
Video: Artfully visualizing our humanity » Artist Aaron Koblin takes vast amounts of data - and at times vast numbers of people - and weaves them into stunning visualizations. From elegant lines tracing airline flights to landscapes of cell phone data, from a Johnny Cash video assembled from crowd-sourced drawings to the "Wilderness Downtown" video that customizes for the user, his works brilliantly explore how modern technology can make us more human.
Video: Beware online "filter bubbles" » As web companies strive to tailor their services (including news and search results) to our personal tastes, there's a dangerous unintended consequence: We get trapped in a "filter bubble" and don't get exposed to information that could challenge or broaden our worldview. Eli Pariser argues powerfully that this will ultimately prove to be bad for us and bad for democracy.
OXFAM Trailwalker 2011 in Pictures » Our team (Team 225, "The Walkmans") successfully completed the OXFAM Trailwalker, a 100 km walk for charity, in just under 34hrs. Here's the event in pictures: Donate Now! - donations close soon ... help us make a difference to those in need! (It's also tax deductible, so no excuses!)
Support Our Walk for OXFAM! » This year, the Prodigy Web Services team (Team 225, "The Walkmans") decided to undertake the OXFAM Trailwalker, a 100 km walk for charity spread across two gruelling days beginning 1st April 2011. We've been training hard and look forward to the sweat, pain and glorious adulation that awaits us! :-D Donate Now! - support us with your donation, big or small ... will make a difference to those in need! (It's also tax deductible, so no excuses!) The Walkmans Team Message: We are fortunate to have any sort of opportunity in our lifetimes. Every human without discrimination of creed, col...
Creating a Facebook Page Print E-mail

This blog post doesn’t answer the famous question "Should my business be on Facebook?". I believe there is little disadvantage in having a Facebook page for your business, as long as you give it a little attention from time to time!

It's pretty easy to create a Facebook page. First, you need to have your own, personal Facebook account. Then, visit http://www.facebook.com/pages/create.php, and follow the instructions. This page will also contain information on Community Pages and Groups, but most businesses, an Official Page is what you need. Answer all of the questions, and at the end of it you'll have yourself a Page!

Create an "Official Page" in Facebook for your business

The first thing you’ll want to do, is update the Info tab – include some detail about your business, so people know a little about the business. You can also load some photo’s of your business -the staff, any products, something that helps your customers and potential customers see who you really are. After all, people are on your Facebook page because they want to learn more about your business, so don’t be shy!

Then get yourself some fans. Facebook recently has replace the “Fan” concept with the ability to “Like” a page. You need to click the “Suggest to Friends” link in the top left, which will allow you to send a note to all of your Facebook friends to all Like your page.

Give your Page some attention from time to time

In order to make your Facebook page work for you, you then need to:

  • Update it every now and then with relevant content. Don’t post rubbish to your page because you’ll attract a low Post Quality. Facebook is beginning to create some smarts about how effective the page is, similar to what Google Analytics does for websites, for more on this, see http://www.allfacebook.com/2009/05/facebook-post-quality/
  • The sort of things you should post include: new product release, new Blog posts, new staff you may have hired, photo’s about any staff event you may have had, or a successful product install or launch.
  • Remember to be genuine. Social Media is a way to create transparency for your business - if you’re not genuine, it will show.
  • Promote it from your main website, link it into your email footer, and include it on your business cards - if you can link someone to your Facebook page, you can communicate with them incredibly easily, whenever you want to.

Checkout our page at http://www.facebook.com/group.php?gid=19878104566&v=wall

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