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How to Create Effective SEM (AdWords) Campaigns » 7 steps to creating effective AdWords campaigns To ensure that money spent on AdWords delivers expected results, we recommend following 7 steps.
Video: Let's take back the Internet! » In this powerful talk from TEDGlobal, Rebecca MacKinnon describes the expanding struggle for freedom and control in cyberspace, and asks: How do we design the next phase of the Internet with accountability and freedom at its core, rather than control? She believes the internet is headed for a "Magna Carta" moment when citizens around the world demand that their governments protect free speech and their right to connection.
New opportunities with future new Top Level Domain... » One of the biggest changes to the Internet domain name system is coming. On June 20, the governing body for Internet domain names, ICANN, approved the final rules to allow organisations to register their own name at the top of the Internet name hierarchy. So as well as .com or .com.au, in future you’ll likely see .shop, .bank, .hotel as well as company brands like .canon, .deloitte or .hitachi. Organisations may register keywords that relate to their products, such as .camera or .printer. Cities are considering their own Internet name - for example .sydney or .london.
How to Reduce eCommerce Bounce Rate » So you’ve spent thousands of dollars building an ecommerce website, submitted your site to all the major search engines, created some interesting content, populated your online store with your products and services and started promoting your site on the big, popular social networking sites.  You’re getting plenty of traffic and you’ve got some products you’re sure people will love if only they’d give them a chance.  Just one problem - no one’s actually buying what you’re trying to sell. So what’s the problem?  If you’re happy with your traffic numbers but not so happy w...
Video: Artfully visualizing our humanity » Artist Aaron Koblin takes vast amounts of data - and at times vast numbers of people - and weaves them into stunning visualizations. From elegant lines tracing airline flights to landscapes of cell phone data, from a Johnny Cash video assembled from crowd-sourced drawings to the "Wilderness Downtown" video that customizes for the user, his works brilliantly explore how modern technology can make us more human.
Video: Beware online "filter bubbles" » As web companies strive to tailor their services (including news and search results) to our personal tastes, there's a dangerous unintended consequence: We get trapped in a "filter bubble" and don't get exposed to information that could challenge or broaden our worldview. Eli Pariser argues powerfully that this will ultimately prove to be bad for us and bad for democracy.
OXFAM Trailwalker 2011 in Pictures » Our team (Team 225, "The Walkmans") successfully completed the OXFAM Trailwalker, a 100 km walk for charity, in just under 34hrs. Here's the event in pictures: Donate Now! - donations close soon ... help us make a difference to those in need! (It's also tax deductible, so no excuses!)
Support Our Walk for OXFAM! » This year, the Prodigy Web Services team (Team 225, "The Walkmans") decided to undertake the OXFAM Trailwalker, a 100 km walk for charity spread across two gruelling days beginning 1st April 2011. We've been training hard and look forward to the sweat, pain and glorious adulation that awaits us! :-D Donate Now! - support us with your donation, big or small ... will make a difference to those in need! (It's also tax deductible, so no excuses!) The Walkmans Team Message: We are fortunate to have any sort of opportunity in our lifetimes. Every human without discrimination of creed, col...
Visualising Your Website as a Sales Funnel » Every website must have a clear purpose - whether to generate sales / donations, leads, or both. Run your conversion ratios through the sales funnel (see below). How many website visitors will it take to close to one sale? How much does it cost you on average? Do you have a clear strategy to convert these leads into qualified sales, and the right tools to support your business' operations? Your prospects and customers will have little patience for a homepage that is cluttered, contains excessive movement, and doesn't address the basic "who, what how" questions. Here's a brief run down on how ...
Video: Ze Frank's Web Playroom » Hi there, I just wanted to share this inspirational video from the amazing TED website. About this video On the web, a new "Friend" may be just a click away, but true connection is harder to find and express. Ze Frank presents a medley of zany Internet toys that require deep participation - and reward it with something more nourishing. You're invited, if you promise you'll share.
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About:
  • Overview
  • Why Prodigy?
  • Values
  • Methodology
  • Our Team
  • Strategic Partners

Prodigy is an Australian web agency with a passion for website design, online marketing and web application development.

Since 2001, we have provided our clients with the latest in innovative technologies, efficient processes and a fresh perspective when developing website projects that achieve measurable results.

Prodigy is privately owned and operates at our head office in Melbourne, Australia. Our mission is to become the leading provider of e-Commerce and online marketing solutions in the Asia-Pacific region.

We are a fairly small team and we use it to your advantage by not having large overheads and getting things done quickly. Our flexibility and resourceful approach means that no job is too small or too large. We are frank communicators and also really good listeners! We design websites that suit your needs and not for ourselves.

We provide practical solutions aligned with your values and long-term objectives. All projects are expertly managed and delivered with minimal fuss or any unplanned surprises.

We believe in challenging the status quo in everything we do. The way we challenge the status quo is by creating solutions that are well-designed, simple to use, and user-friendly. We just happen to make great websites.

High value, low risk web solutions

  • We deliver projects on time and on budget
  • We lift your revenue through creating additional selling channels
  • We increase marketplace awareness of your brand
  • We improve communication channel between you and your customers
  • We create tools that empower your staff to manage the website directly

We are specialists in all things web

  • We are experienced in a broad range of Open Source software, such as Joomla, Magento, SugarCRM, Drupal
  • We are experienced in a broad range of web programming technologies, such as .NET, Java (J2SE / J2EE), Ruby on Rails, PHP, MySQL
  • We employ only university-qualified and highly talented individuals
  • We are experts at website optimisation and Search Engine Optimisation (SEO)
  • We are experts at Social Media Optimisation (SMO)
  • We devise cost-effective online campaigns that tracks performance, profiling your visitors and where every dollar is spent

We speak your language

  • We speak plain English, never "geek speak" (unless we really have to)
  • We are fluent in communicating with CEOs / Executives in a language that makes solid business logic
  • We ensure that you are well-informed at every stage of the engagement

We believe that a good strategy extends brands online, creates value for users and achieves measurable goals.

  • We implement best-in-class technologies which offer high levels of flexibility, scalability and future-proofing
  • We create simple and intuitive designs that get the job done and are great to use
  • We bring innovative ideas to market in a way that "makes sense" to the business
  • We measure website performance to enable you to make well-informed decisions
  • We follow convention but we also challenge it where appropriate

Our motto - succeed.online.today - is a call to excellence that encapsulates our progressive, resourceful and innovative culture. When we work with you:

  • We work in close collaboration with you
  • We pay attention to the detail but never lose sight of the bigger picture
  • We invest heavily to remain at the forefront of international web development

What does this mean to our clients? An unparalleled service experience and superior solutions that maximise your competitive advantage.

All projects are professionally managed with a proven framework to ensure clarity, consistency and quality assurance.

1. Situation Analysis

We begin by asking you to complete a short questionnaire so that we can assess your needs and prepare a proposal.

2. Proposal & Acceptance

The proposal details our solution, including what we are going to do, how much it will cost, and how long it will take.

3. Design & Production

Our designers work with you to produce the concepts. Then our developers build the website and deploy it to your web server.

4. User Acceptance Test (UAT)

At this stage, you will be able to view the website and play with it live. UAT typically occurs a fortnight before final delivery.

5. Launch

At this stage, your website is made "open to public". We will train you on how to operate it. We also submit your website to search engines and online directories.

6. Ongoing Maintenance & Support

We keep your new website running smoothly and assist you with any problems you may have during the life of the website.
All websites are produced using industry best-practice tools and processes and in accordance with W3C web standards. We employ Agile software development methodology which speeds time-to-market and reduces costs.

Prodigy employs a team of university-qualified and talented individuals.

Alex Wang, Managing Director

Bachelor of Engineering & Bachelor of Commerce

Alex is responsible for business development, daily operations and commercialising great ideas! He is passionate about emerging technologies, in particular user-centric and mobile interface design. Alex is our resident SEO and SMO specialist.

Minh Quan Tran, Software Architect

Bachelor of Engineering & Bachelor of Computer Science

Minh Quan is responsible for high level design and implementation of our products. His extensive web development experience at Sensis, and compliance with the latest web standards ensures that your website is compatible across a wide variety of browsers.

Munish Kumar, Lead Developer

Bachelor of Engineering

Munish is responsible for software development, testing and database design. Munish is experienced with Drupal, Joomla, Wordpress.

Alex Ooi, Developer

Bachelor of Engineering & Bachelor of Commerce

Alex is responsible for software development, testing and database design. He is the product engineer for Dragon CMS. Alex is experienced with Java and Ruby on Rails.

Bo Chen, Consultant

Bacheor of Engineering & Bachelor of Computer Science

Bo was instrumental to the growth of Prodigy in its early days and he now works at Microsoft in Seattle. He provides technical advice and is responsible for business development in the North American region.

We forge strategic partnerships with industry leaders, allowing us to focus on what we do best while continuing to provide an exceptional range of services.

Our Strategic Partners include:

We are members of the Australian Web Designers Network, qualified Google Professional, and Registered Microsoft Partner.

Prodigy has a reseller network across Australia and New Zealand. This allows us to increase our global reach while providing high levels of service to the end user. Our resellers include retailers, other web designers and developers that use our products.
 

© Copyright 2001-2011. ABN 41 179 507 916. All Rights Reserved.

Web Strategy, Design, Development, Marketing, IT Solutions in Melbourne Australia.

A: 175 Waterdale Rd, Ivanhoe VIC 3079

T: 1300 266 062 (Australia-wide) or +613 9029 5015 (International)

F: +613 9029 5015

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